New Era Of Transparency In Digital Advertising As Unruly Included In First Hundred Companies Approved For TAG Registry

Initial Companies to Receive TAG-ID Include American Express, AOL, AppNexus, Bloomberg, Disney, Facebook, Forbes, Google, GroupM, Horizon Media, Index Exchange, IPG, McDonald’s, NBCUniversal, Omnicom, OpenX, Publicis, Rubicon Project, Time Warner Cable, Viacom, Unruly, Warner Bros., Weather Company, WPP, Yahoo, Ziff Davis

WASHINGTON, DC – July 26, 2016 – The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today opened a new era of transparency in digital advertising as it announced the first hundred companies to be approved for participation in the TAG Registry.

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This month marks 10 years since Scott, Matt and myself started up Unruly.

From distributing our first campaign “Krumping – Matrix Style!” out of a leaky office in the Truman Brewery, in Shoreditch, (where it was *just about* possible to upload a video on the single ADSL line without crashing the system) to becoming a high-profile scale-up and part of the News family in 2015, the Unruly journey over the past decade has been incredible, exhilarating and beyond our wildest dreams.

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As the world’s leaders gather together at Davos this week to make the world a better planet, video ad tech company Unruly looks at how brands are increasingly using social good in their advertising.

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If Olympic gold medals were handed out to brands, P&G would be at the top of the podium.

To celebrate the 2016 Olympics in Rio being just one year away today, video ad tech company Unruly has compiled a list of the top 10 most shared Olympic ads of all time. And with three videos in the chart, including the first two spots, it’s P&G which leads the way.

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Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad; with Unruly’s DMP brands and media agencies can now apply emotional intelligence to paid media for the first time

March 25, 2015 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.

Unruly Custom Audiences uses data from the video ad tech company’s predictive algorithm, Unruly ShareRank™ – created using 1.3 trillion tracked views and over 250,000 consumer data points – to target across paid media the consumers most likely to experience a strong emotional connection to a specific video, maximizing brand recall, earned media and purchase intent.

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Conventional wisdom says that the perfect film is two hours long and that the perfect pop song is three minutes long, but how long is the perfect online advert?

We encounter video adverts online on a daily basis. Some are promoted on Twitter, others appear in banner ads and others are spread directly across social media platforms or ‘dark social’ like email and IM. And with a spot’s ‘viewability’ (i.e. its ability to not only gain but retain a viewer’s active attention) set to become the industry marker for 2015, you have to wonder: what length of ad is most likely to engage viewers?

Ask pretty much anyone if attention spans are decreasing and they’ll say “yes”, before tuning out to check their newsfeed. Every day we’re told that the 21st Century cocktail of 24 hour news, clickbait ‘listicles’ and smartphone games have left us hopefully impatient, picking up and dropping stories the second we’re bored. Goldfish with 4G, essentially. But is this actually true?

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Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its short life, with millions of Vines being posted every week.

However, it’s not always easy to find the most engaging branded content. So if you’re looking for inspiration, you’re in safe hands here. In just 36 seconds, you’ll know which brands are doing Vine right.

In this week’s round up, you’ll find yetis, pancakes and amorous birds.

Enjoy!

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Europe is rude, the future has four legs and animals are best buds.

Sound strange? Well, it’s just another week in AdLand.

Here’s the five best ads Unruly have been sampling this week.

Enjoy!

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Apple plucks your heartstrings and kids ask for unicorns for Christmas. Yep, it’s just another week in AdLand!

But which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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You may not be surprised to hear that an ad featuring a cute bird makes it to the top of this month’s Global Ads Chart. But what might get you in a flap is that the commercial in question does not feature a penguin (real or imagined).

That’s right, John Lewis’s Christmas ad may have had people from around the world p-p-picking up a handkerchief during November. However, mawkish Monty was only second in this month’s pecking order behind a spot from non-profit organisation, Animal Australia.

Launched on November 17,  “People Being Awesome” attracted more than 2 million shares in its first week alone. It has now racked up an incredible 2.7 million shares, making it the second most shared ad of 2014.

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