We’ve all done it. You find a link to an interesting article or funny video you’ve seen online and decide to share it with a friend through email, Instant Messenger or SMS. This is classed as dark social. The reason it’s dark is because it isn’t tracked by conventional web analytics platforms.
It’s a lot more common than you think. A Radium One study recently reported that nearly 70% of online referrals now come from dark social.