Nicholas Megalis Talks Live-Streaming, Micro Video And Why The Revolution Will Be Meerkated

Being famous for 15 minutes is so 2005. Try getting cut-through when you’ve only got 6 seconds to make an impression.

Nicholas Megalis, a musician, artist, author, self-proclaimed idiot and also an uber-popular micro video creator, has managed it.

Pegged as one of the early poster boys of Vine, Megalis shot to looping stardom in the early days of the short-form platform.

Since then his weird and wacky videos have a conveyor belt to the higher digital ground. But don’t think it’s just Vine he frequents, although his content on this platform alone has attracted an eye-popping 800 million loops.

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No longer can brands brush these new age video platforms under the digital rug. As time passes, competition is rising fast and brands across the globe are missing their opportunity to engage their ever-growing mobile video audiences.

As the digital marketing battleground increasingly goes mobile, the micro video platforms have been leading the march for consumer attention. In the past 18 months we’ve seen a huge shift in the online video world. The global adoption of the smartphone has led to mobile-first consumption habits and new-found domination of mobile video apps like Vine and Snapchat. No longer is YouTube the go-to online destination for video-goers. These two short form heavyweights have impacted the video landscape for good.

If you thought you could sit back and have your video re-purposed for mobile, then it’s time to wake up. Times have changed! Native, platform-specific content must be complementary to users’ feeds, not intrusive.

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