Great Scott! Creative Director Of Lexus Hoverboard Campaign Reveals Secrets Of Viral Success

Unless you’ve been hiding under a rock in outer space with industrial noise-cancelling headphones on for the past two months then you’ll have heard that Lexus created a hoverboard. No, not like one of those fakes that got our hopes up and then smashed them to pieces over the years.  A real life hoverboard that Marty McFly would be proud of. You know, one that actually hovers. 

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