Can you beat our Spikes Asia Quiz?

This week the Unruly team are heading to Singapore for the Spikes Asia festival, where we are looking forward to celebrating the innovation, creativity, and hard work that has come out of the advertising industry in Asia over the past year.

Think you’re an expert on all things Spikes? Take our quiz and see if you can make it to the end before the timer runs out!

Take the quiz!

Unruly insights from Spikes Asia

APAC digital marketers need to up their measurement game. At least, that’s the message from IAB Singapore, who this week released a series of guidelines aimed at digital marketing professionals across Southeast Asia.

The world of digital video is booming, with global video ad spend expected to increase 34.6% to $17.68b in 2016 (source: eMarketer), while in SEA 40-45% of all online video is predicted to be delivered programmatically by the end of the year (source: TubeMogul).

(more…)

  • Unruly launches Future Video Lab at its APAC HQ in Singapore; survey finds 90% of APAC consumers would consider using ad blocking software
  • New Lab to provide consumer insight – audiences in Thailand, Indonesia and the Philippines 3x more likely to have an emotional reaction to ads than Singapore

SINGAPORE – July 28, 2016 – Video ad tech company Unruly has launched a new video lab designed to help advertisers and publishers harness the power of emotions and embrace polite ad formats in order to combat the rise in ad blocking software.

A recent survey from the video ad tech company found that 90% of APAC consumers (source: Unruly Future Survey) would consider using software to block adverts online because they feel there are too many ads and they find them “creepy”.

(more…)

Hot off the presses – The Unruly APAC team has walked away winners from the prestigious GroupM Awards for the second year in a row. 

Unruly’s Vijay Kunduri and the team picked up the award for “Best Engagement Media” at the world’s largest advertising media company’s annual awards ceremony.

(more…)

ASIA-PACIFIC – Video platform Unruly has opened its Asia headquarters in Singapore and plans to expand operations to Japan, Australia and South Korea.

17 March 2014, by Byravee Iyer. Read the full article in Campaign Asia here

At present, Unruly has 12 offices including London, New York, San Francisco, Hamburg and Paris. Phil Townend, the company’s Europe, Middle East and Africa MD, will relocate to Singapore to lead the regional rollout.

(more…)