Ad Pulse Euros 2016 Edition: Shakira’s “La La La”

A music video starring Colombian pop princess Shakira may not seem the most likely candidate as the most shared football ad of all time. However, when it comes to shareable branded content, Activia’s World Cup 2014 video “La La La” – made in conjunction with the World Food – is in a league of its own.

Since its launch, the ad has attracted 6.1 million shares, not only making it the most shared football ad of all time, but also the second most shared ad ever released, behind Google Android’s “Friends Furever” (7.4 million shares).

But what made the ad such a big hit online? Why did consumers share it and which audiences did it appeal most to? Well, to celebrate the European Championships kicking off today, we have analysed Activia’s ad in more detail.

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The #VSAs Give Top Honors to Activia, Samsung and Budweiser

The Internet has spoken!  This year advertisers have delivered shareable ads that made us scream, cry, dance and sing (some all at the same time).

But which brands and campaigns were a cut above? Well, in its 2nd annual Unruly Video Sharing Awards (#VSAs) this week, Unruly honored the social video stars of 2014.

Powered by the Unruly Viral Video Chart, the awards are picked by the people, based on the sharing data aggregated from across the social web.

Or more simply, the brands and videos that were the most shared across Facebook, Twitter and the blogosphere.

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