4 Tips to Help You Launch Your Super Bowl Ads

You’ve spent months concepting, iterating, testing and now you have created your Super Bowl spot. With $5 million ready to fork out to CBS, you are all set to put your :30 second spot up on YouTube and watch the success roll in, right?

Not exactly. Even though the Super Bowl, is well, the Super Bowl of advertising, it still doesn’t work like that. We’ve seen missteps from advertisers in their launch strategy year after year when we study the ads after the game. It means that ads that could have been the talk of the Super Bowl are barely noticed at all.

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Things certainly change quickly in online video advertising. Just two years ago, YouTube accounted for almost a half of all video views worldwide, a six-second video was deemed way too short and Wednesday was the best day of the week to launch a video campaign.

Fast forward to now and the picture has changed drastically. YouTube’s share has shrunk to almost 20%, Vines are watched by millions every day and Thursday has replaced Hump Day as the optimum day to release your video campaign.

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Record Year For Super Bowl Sharing As 51% Of Super Bowl Ad Viewers Say They Only Watched Commercials Online

NEW YORK – September 10, 2015 – More than half of Super Bowl ad viewers did not watch the commercials on TV, according to new data from video ad tech company Unruly.

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Do you watch TV commercials during your favorite shows? Or do you zone out? Go into the kitchen and make a smoothie or a hot drink? Or even fast forward if you are watching on a digital video recorder (DVR)? Or are you a cord-cutter?

Research shows that people will actively choose to watch a TV commercial (TVC) if the content is strong. Now, with TV audiences only watching under 20% of TV commercials through to completion[1], advertisers need to change their approach and start making ads that work on consumers’ terms.

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