The Apprentice: Unruly’s Sarah Wood Part Of TV History

TV history was made last night – and Unruly’s COO and co-founder Sarah Wood was lucky enough to have a front row seat.

Sarah was invited on to The Apprentice: You’re Fired in the UK as the show’s business expert to run the rule over this year’s crop of would-be Lord Sugar apprentices.

And what an episode to make her The Apprentice debut, with three candidates being fired for the first time in the show’s 10-year history!

Ella Jade Bitton, Sarah Dales and Steven Ugoalah were all given the finger by Sugar during a tense boardroom scene after their attempts to create a YouTube hit fell flat.


Scaling up your start-up can be a roller coaster ride. Once your company grows beyond 15 or 20 people, different behaviours, processes and practices are needed to avoid complete and utter chaos. This can be a painful transition, but with the right team in place, it can also be a LOT of fun.

We currently employ 160 Unrulies around the globe and are on the hunt for more awesome people to join us as we scale around the world. While every business is different, I’d love to share my experiences with you and show how the power of teamwork helped us to transition from scrappy start-up to successful scale up.