adidas Breaks The Mould, Sainsbury’s Gets Us Food Dancing: 5 Ads You Should Watch Right Now

January is most certainly upon us. Thankfully, Unruly is here to help you beat back the cold with 5 ads you can bundle up on the sofa and watch.

This week’s selection features funny spots from Old Spice and Snickers, and a recognisably stylish spot from Apple showing off its wireless AirPods. Elsewhere on the list is a musical spot from Sainsbury’s that aims to get people dancing with the hashtag #FoodDance. It’s an engaging ad and a new kind of creative for the supermarket.

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The summer is officially coming to an end, which means one thing – Back To School shopping. So, in place of our normal 5 ads to watch column, we’ve rounded some of the best and most shared Back To School ads.

The Back To School shopping season, which eMarketer defines as July and August, is expected to be worth north of $800bn in the US alone in 2016. So it’s no wonder brands are on the hunt for the perfect, shareable ad.

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With the big day less than a month away, the headline story is naturally: ‘Who is winning the Christmas ads race?’

Scrolling through the most-shared spots of November, festive is spirit is indeed everywhere, from small brands to big-budget behemoths. Whether you like your Christmas advertising sincere, silly, satirical or sweet, there is more or less something for everyone.

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This article originally appeared in Marketing magazine

Sainsbury’s: ‘Mog’s Christmas Calamity’

Sainsbury’s entry into 2015’s ad race just dropped and, to pretty much everyone’s surprise, it’s a reboot of a beloved British franchise. Are we talking about Harry Potter? Doctor Who? The Magic Roundabout?

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Step aside old man on the moon, Sainsbury’s has just launched its 2015 Christmas ad campaign – and it’s great.

Last year the UK supermarket performed exceptionally well and was at one point very close to the tail of young Monty the Penguin. Christmas in the UK has become the Super Bowl advertising event of the UK and it’s John Lewis and Sainsbury’s that are leading the way.

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It’s Chriiiissstmasss! No, really. There may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns.

But don’t worry, Unruly has been tracking the most shared Xmas ads since 2006 and, using data collected by our Unruly ShareRank algorithm and our Unruly Custom Audiences platform on some of the biggest hits of 2014, and we have come up with some content and distribution tips on how to create the perfect Christmas campaign.

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It’s Chriiiissstmasss! No, really. OK, they do say it comes earlier every year, but admittedly four-and-a-half months is pushing it.

But don’t worry, there is nothing wrong with our calendars and we are not one of those weird people who celebrate December 25th every day (as much as we love Wizzard’s classic Christmas hit). 

Sure, there may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns.

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Sainsbury’s goes penguin hunting, Goldiebox goes all 1984 on us and Amazon plots the end of the world (not really!). Yep, it’s just another week in AdLand!

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

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