Sadvertising And Why We Love Brands Making Us Feel Emotional

We’ve said it before and we’ll say it again: strong emotions are key to the success of an online video.

Brands and content creators love to toy with our feelings. They like to pump you up with pulse-racing action, make you wistful for your youth before then compelling you to drop everything and travel the globe. Online adverts are an emotional rollercoaster at the best of times.

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