Sadvertising And Why We Love Brands Making Us Feel Emotional

We’ve said it before and we’ll say it again: strong emotions are key to the success of an online video.

Brands and content creators love to toy with our feelings. They like to pump you up with pulse-racing action, make you wistful for your youth before then compelling you to drop everything and travel the globe. Online adverts are an emotional rollercoaster at the best of times.


When it comes to advertising, emotions really do matter. You only need to look at the emotional rollercoaster that is most shared ads on the Unruly Viral Video Chart to see how making someone cry, laugh or gasp can have a huge effect on your ad’s shareability.

But there is a lot more to emotional advertising than just sharing. Research over the last decade has come up with compelling evidence of how important emotions play in brand recall and purchase intent too, while early tests of our new Unruly Custom Audiences targeting capability has found that people who experience stronger emotions are more likely to watch till the end.

So ads that put your target audience through the emotional wringer are more likely to make them remember your brand and spend more. But how do you go about creating an emotional advertising campaign?

Here are our seven’s steps to success: