Cannes Countdown: 3 Video Ads That Would Win At Cannes Lions If Consumers Were The Judges

It’s only 30 days till Cannes Lions International Festival of Creativity kicks off. Yay!

That’s right, the ad industry’s moment in the sun is almost upon us, where the glitterati of AdLand will drink their bodyweight in rosé, wear slightly ill-fitting clothes and celebrate all things creative by attending a host of parties on luxurious super yachts and sun-drenched rooftop seminars in the south of France.

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This article originally appeared in Contagious.

Journalists have a name for this time of year, when temperatures are high, everyone has one eye on their holidays and consequently the media does its level best to convince us stories like this are newsworthy.

It’s called ‘silly season’ and, looking at the month in online videos, it seems that the advertising industry is having a ‘silly season’ of its own.

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