Wardrobe Swaps & Camera Drops: The Most Shared Ads Of May 2016

The most popular ads during May offered a taste of the emotional, the surreal and the technically ambitious, headlined by Nivea Germany’s rather unique ode to Mother’s Day Ein Teil von Dir, roughly translated as “A Part of You”.

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In this week’s round up we have basketball parties on the street and homeless people reading mean tweets. Yep, it’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the Easter break.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

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Brands are quickly recognising the influence of video sharing platform Vine and going head to head to battle it out for the attention of its 40 million highly-engaged users.

With just 6 seconds to impress, creativity is key and we’ve rounded up this week’s 6 best branded Vines to show you how it’s done.

 In this week’s round-up, we have delicious doughnuts and delightful dominoes.

 Enjoy!

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Vine recently reached its second birthday. The short-form video platform has enjoyed huge success in its relatively short life, with millions of Vines being posted every week.

However, it’s not always easy to find the most engaging branded content. So if you’re looking for top inspiration, you’re in safe hands here. In roughly 36 seconds, you’ll know which brands are doing Vine just right.

This week’s basket of short form delights features bad jokes, broken laptops and some movie magic.

Enjoy!

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Gatorade somehow makes us cry about baseball, Chanel makes fashion interesting and Red Bull gets a power up. Yep, it’s just another week in AdLand! 

So which ads have caught fire on the web over the last seven days? Here are our five picks.

Enjoy!

5. Monster Energy – Recoil 2: Unleashed in Ensenada

The latest entry in the increasingly popular genre of “cars do things cars aren’t supposed to do”, Monster Energy’s spot is among the most excessive. It certainly has the most excessive title, described on YouTube as “Monster Energy: Ballistic BJ Baldwin Recoil 2 – Unleashed in Ensenada, Mexico”. Phew, even saying that is an adrenaline rush.

In any case, the ad finds the supposedly ‘Ballistic’ BJ Baldwin barrelling his dangerously bouncy vehicle through the streets of a real Mexican town. Watching it, I couldn’t help but be reminded of the sequence in Michael Bay’s “Bad Boys 2”, in which Will Smith careens in similar fashion through a Colombian favela. Although I should emphasise that that was a film and Baldwin’s antics are (in theory) decidedly real. That’s a handy distinction to draw with this kind of madness.

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