Outstream Video Spend Grows 440% During First Half Of 2016

Outstream video ads grew 440% during the first 6 months of 2016, meaning the formats now account for 40% of all digital video spend.

According to the PwC / IAB UK Digital Adspend report, UK video ad spend grew 67% in the first half of the year while overall digital spend rose 16.4% – the highest first half growth for two years.