Trends in online advertising aren’t always immediately obvious. Some months, brands will be favouring big budget celebrity endorsement, and others cheap-and-cheerful ‘prankverts’ will be in vogue. One week, humorous spots are the way to go and the next high drama is the only option.
However, the current trend taking online video sharing by storm couldn’t be less subtle if it tried. I’ll give you a clue: it’s fluffy, four-legged and so excited to see you.