Why Have Online Ads Gone Puppy Mad?

Trends in online advertising aren’t always immediately obvious. Some months, brands will be favouring big budget celebrity endorsement, and others cheap-and-cheerful ‘prankverts’ will be in vogue. One week, humorous spots are the way to go and the next high drama is the only option.

However, the current trend taking online video sharing by storm couldn’t be less subtle if it tried. I’ll give you a clue: it’s fluffy, four-legged and so excited to see you.


A man gets the best sleep of his life and another finds his soulmate in a puppy. That’s right, it’s just another week in AdLand!

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the weekend.