Why Collaboration Is The Key To Helping Publishers Beat Ad Blockers

Ad blocking continues to be a threat to any publisher who relies on ad revenue. The use of ad blockers increased 41% last year (source: PageFair), and with data from Unruly’s Future Video Survey showing that 90% of consumers around the world would consider using ad blockers in future, it’s a problem that’s only going to get worse.

Publishers are desperately searching for a way to ease the growing problem, but are finding that there’s simply no one-size-fits-all solution.