Viral Review: Movistar’s ‘Love Story’ Is A Chilling PSA

This article first appeared in Campaign

Ad campaigns often try to instil a message in the viewer, and sometimes that is best achieved with scare tactics.

This is maybe most common in the realm of advertisements discouraging drink-driving, where the most shocking campaigns tend to have the boldest effect.

(more…)

Every week Unruly brings you the latest and greatest bits of creative from around Adland. And what a week it has been…

In this week’s round-up we see the final chapter in the epic saga of Aldi’s Kevin The Carrot and a novel ad from Nike imploring people to spend a little less time in front of screens.

(more…)

The Rio 2016 Olympics is well and truly over, and normality has returned to Adland – sort of. Every week Unruly brings you the latest and greatest from the world of advertising, so you can catch up on the pieces of creative you might have missed.

This week’s selection of ads features Colonel Sanders fighting a man in a giant chicken suit, the new stars of the IKEA catalogue and a moving PSA from non-profit Mythic Bridge.

(more…)

Pregnant men waddle around, amateur footballers dis Messi and a PSA sends shivers down viewers’ spines. Only in Adland!

But which are the must-see ads over the last seven days? Well, after a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying the, hopefully sunny, weekend.

(more…)

Jamie Oliver raps with famous faces in an epic anthem and an office worker makes a very embarrassing personal call. Yep, it’s just another week in Ad Land!

But which are the must-see ads over the last seven days? Well, after a week watching the best and sadly some of the worst branded videos on the Open Web, we’ve picked the five essential ones to watch so you don’t have to suffer too.

(more…)

In this week’s round-up we have Icelandic adventures and heartbreaking public safety announcements. Yep, it’s just another week in Adland.

After a week watching the best (and worst) video advertisements on the net, we’ve picked the five essential ones to watch so you can spend the rest of your time enjoying your weekend.

So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!

(more…)

This article originally appeared in Marketing magazine

The Canadian Safe School Network – ‘Kids Read Mean Tweets’

Rating: 8/10

Anyone who frequents YouTube’s frontpage is likely to be familiar with the ‘Celebrities Read Mean Tweets’ web-series. Even if you’ve never watched a single video, the catchy, click-happy title explains itself perfectly. A highly viral segment on US talk show host Jimmy Kimmel’s late night show, the clips feature famous faces taking turns to read aloud the worst the internet can throw at them. Recent editions have featured the likes of Britney Spears, Adam Sandler and President Barack Obama. Yes, even him.

(more…)