5 Simple Programmatic Video Mistakes You Can Avoid

Anyone working in the programmatic space knows the industry is moving quickly, changing quickly and can confuse quickly!

Problems can arise and then be solved in the blink of an eye, and sometimes it can be difficult to know whether the issues one person is experiencing are industry-wide, or specific to a particular situation.

To help, we’ve laid out some of the biggest things annoying our partners right now and how you can tackle them, so you know you’re not alone!

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Unruly Expands The Trade Desk’s Supply Of Viewable Video Inventory

The Trade Desk’s Clients Can Programmatically Access More Than 1 Billion Monthly Viewable Video Impressions Through SSP UnrulyX

LONDON, NEW YORK, SINGAPORE, SYDNEY – April 19, 2016 – Video ad tech company Unruly has partnered with The Trade Desk, a leading global demand-side platform, to make its premium outstream placements available to The Trade Desk clients via UnrulyX™, the viewable video SSP.

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Programmatic Video #WotW: What Are Auctions / Second Price Auctions?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

According to a recent study by Unruly, which polled 1,000 senior marketers in the UK and US, around half rate their programmatic video knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’.

There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main causes of confusion is vocabulary.

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Programmatic Video #WotW: What Are Lookalike Models?

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Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

According to a recent study by Unruly, which polled 1,000 senior marketers in the UK and US, around half rate their programmatic video knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’.

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Programmatic Video #WotW: What Are First Look Deals?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

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Programmatic Video #WotW: What Is A Deal ID?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.

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Programmatic Video #WotW: What Is Cookie-less Targeting?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.

This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

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Programmatic Video #WoTW: What is VAST?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns.

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Programmatic Video #WoTW: What Is User Matching / Cookie Matching?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

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Programmatic Video #WoTW: What Are Audience Segments?

Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

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