Marketers Rank Click-Through Rates As Least Important Metric When Measuring Success Of Programmatic Video Campaigns, According To New Survey

New Research From Video Ad Tech Company Unruly Reveals Three-Quarters of Senior Marketers Will Shift Budgets To Programmatic Despite More Than Half Rating Programmatic Video Knowledge as ‘Average’, ‘Poor’ or ‘Very Poor’

NEW YORK, LONDON – June 4, 2015 – Click-through rates are the least important metric when measuring the success of online video campaigns, according to a new survey of senior marketers released today by video ad tech company Unruly. Instead, viewability and completed views was the highest priority among both UK and US marketers.