Unruly Scales US Commercial Leadership To Meet Growing Outstream And Programmatic Video Demand

Omnicom Media Group Veteran Jeff Minsky Joins Video Ad Tech Company To Help Brands Future-Proof Their Video Strategy

NEW YORK – June 30, 2016 – Video ad tech company Unruly today announces three new senior hires to its rapidly expanding US commercial team.

Jeff Minsky and Steven Sottile join the video ad tech company as SVP Agency & Client Development and SVP, Sales, US, respectively, while Seho Lee joins as VP Programmatic Sales, US. All will be based in the company’s New York office. Sottile and Minsky will report directly into Unruly co-CEO Scott Button, while Lee will report into Sottile. All three bring industry expertise across all areas of video buying – brands, agencies and DSPs.

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Highly viewable, user-friendly formats offer scaled alternative to pre-roll

LONDON, NEW YORK, SYDNEY – Tuesday, June 7, 2016 – Video ad tech company Unruly and AppNexus, the world’s leading independent advertising technology company, today announced a partnership to combine the reach of AppNexus’ video buying platform with the quality and scale of Unruly’s viewable video SSP, UnrulyX™, where 70% of views are delivered across comScore 500 sites.

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The Trade Desk’s Clients Can Programmatically Access More Than 1 Billion Monthly Viewable Video Impressions Through SSP UnrulyX

LONDON, NEW YORK, SINGAPORE, SYDNEY – April 19, 2016 – Video ad tech company Unruly has partnered with The Trade Desk, a leading global demand-side platform, to make its premium outstream placements available to The Trade Desk clients via UnrulyX™, the viewable video SSP.

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Video ad tech firm launches new targeting capability which connects advertisers with viewers most likely to engage emotionally with a specific ad; Unruly’s technology allows brands and media agencies to apply emotional intelligence to paid media for first time

SYDNEY – November 30, 2015 – Video ad tech company Unruly today announces they have partnered with MediaCom to launch Unruly Custom Audiences, a new targeting capability that helps Australian advertisers connect with consumers most likely to emotionally engage with a specific ad.

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As with everything, the standards of ‘dadhood’ have changed radically over time. In simpler, more cave-centric times, the Dad Domain consisted primarily of hunting, gathering and maybe helping out with homework.

For the Victorians, the Dad was an elusive creature who sat grim-faced at one end of the dinner table, stoically straightening his stovepipe hat. In recent history, you were more likely to find pop culture dads fetishising BBQ equipment ahead of the big game, but even those stereotypes are changing. Dads, after all, are more hands on these days: as much at home in the kitchen as helping out changing diapers.

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The humble PSA is in the middle of a renaissance. Wherever you turn online, a new breed of socially-conscious yet highly-shareable video ads come bouncing between newsfeeds, generating industry buzz and dominating user attention.

While major brands compete to outsize and outspend each other, the real champions of 2015’s ad game are the small charities, activist organisations and humanitarian groups that are using emotion and wit to channel the immense power of the Open Web towards social good.

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When it comes to advertising, emotions really do matter. You only need to look at the emotional rollercoaster that is most shared ads on the Unruly Viral Video Chart to see how making someone cry, laugh or gasp can have a huge effect on your ad’s shareability.

But there is a lot more to emotional advertising than just sharing. Research over the last decade has come up with compelling evidence of how important emotions play in brand recall and purchase intent too, while early tests of our new Unruly Custom Audiences targeting capability has found that people who experience stronger emotions are more likely to watch till the end.

So ads that put your target audience through the emotional wringer are more likely to make them remember your brand and spend more. But how do you go about creating an emotional advertising campaign?

Here are our seven’s steps to success:

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Unruly launches new targeting capability which connects advertisers with viewers most likely to connect emotionally with a specific ad; with Unruly’s DMP brands and media agencies can now apply emotional intelligence to paid media for the first time

March 25, 2015 – Video ad tech company Unruly today launches a new targeting capability which helps advertisers connect with consumers most likely to emotionally engage with a specific ad.

Unruly Custom Audiences uses data from the video ad tech company’s predictive algorithm, Unruly ShareRank™ – created using 1.3 trillion tracked views and over 250,000 consumer data points – to target across paid media the consumers most likely to experience a strong emotional connection to a specific video, maximizing brand recall, earned media and purchase intent.

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Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main causes of confusion is vocabulary.

Any discussion of the topic produces a web of jargon and acronyms that’s enough to send anyone running to Google. But fear not, this is easily solved.

Each week we’ll be serving up handy guides to the most important programmatic video terms, courtesy of Unruly co-founder and CTO, Matthew Cooke. Last week looked at what a DMP is. This week, Matthew explains what the Floor Price means. Stick around and see how quickly you can master the art of programmatic.

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Programmatic video is the fastest-growing category of programmatic buying, but a lot of marketers are still struggling to get to grips with the basics.

A recent study by the Association of National Advertisers and Forrester found that only 23% of marketers said they understood programmatic and were using it to execute their campaigns. This is despite the fact that more than half of US publishers reported selling their premium video ad inventory programmatically in August 2014 (Adap.tv), while mega-brands like American Express and P&G vowed to shift the majority of their ad spend to programmatic by the end of 2014.

There’s clearly a knowledge gap between the programmatic front lines and everyday marketers, making 2015 a key year for programmatic education. As with any burgeoning new trend, one of the main causes of confusion is vocabulary.

Any discussion of the topic produces a web of jargon and acronyms that’s enough to send anyone running to Google. But fear not, this is easily solved.

Each week we’ll be serving up handy guides to the most important programmatic video terms, courtesy of Unruly co-founder and CTO, Matthew Cooke. Last week looked at what a DSP is. This week, Matthew explains Data Management Platforms (DMPs).

Stick around and see how quickly you can master the art of programmatic.

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