Case Study: How Private Marketplaces Based On Emotions Lead to Movie Success

While people eagerly await the 89th Academy Awards, Unruly takes a look at how studios can use private marketplaces to make their movies a smash-hit

Despite the Oscars celebrating the best of the best on the silver screen, our data has shown that movie trailers don’t always connect with viewers or drive big box office success.

So what can studios do to attract more buzz around their movie trailers? We’ve been working with a major movie studio to bring emotional intelligence to their video campaigns through our Emotional PMPs, which were launched in September.

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