US Presidential Election: 5 Insights Into Trump And Clinton’s Ad Strategies

It’s less than a month to go till the end of what has seemed like the longest Presidential Election in US history and the gloves are certainly off.

So as we reach the business end of what has been one of the most divisive and controversial elections in living memory, which candidate is winning 2016’s online ad war?

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Did you know that already more than $1billion has been spent on US political ads during the 2016 election cycle (Borrell Associates)? Or that the Presidential candidates and independent super-PACs have pushed out more than 152 TV and digital ads between them since July alone? 

After what has seemed like a decade, we are finally getting to the business end of the US Presidential election, with New Yorkers due to go to the polls today to vote in the primaries.  And the candidates for either party are looking for anything they can do to swing the race for the White House in their favor, including their ad campaigns.

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