News You Can Use – Premium Publishers Earn Trust & Ads.txt Booms

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week IAB Europe produced new guidelines to encourage transparency across the advertising supply chain, WARC data showed how the mobile boom is impacting ad spend, while a new survey showed off the power of premium media.