Can ‘Heritage’ Ads Help Brands Cut Through The Noise In 2016?

It’s official…The most popular new content trend for 2016 is the “Heritage ad.” Vice President of Marketing & Insights Devra Prywes tells us more about this new Adland theme, and how brands can leverage their legacy to reach more people.


After a week watching the best (and worst) video ads on the web, we’ve picked the five essential ones for you to watch. 

In this week’s round-up we have a sensational entry from Pokemon that is sure to have any 90s kids feeling nostalgic, a parody of one of femvertising’s most powerful campaigns and some familiar situations from holidaying in tourist hotspots. So without further ado, here is our weekly round-up of the five ads you should watch right now.

Enjoy and have a great weekend!


Rugby balls flying first class, kid astronauts and real-life Pokémon battles. It could only be Adland!

There’s no one who loves watching the most awesome social videos on the planet than us. So after a week of trawling the Open Web for the most engaging and creative content out there, we’ve compiled a list of five best video ads so you can use your time on the net wisely…. like learning how to fold a shirt in under 2 seconds.

Enjoy and happy folding!