What Brands Can Learn From The Success Of Pokémon Go

Viral phenomenons don’t come much bigger than the defining pop culture release of 2016, Niantic’s Pokémon Go. 

In case you’ve been living under a Geodude for the last few weeks, Pokémon Go is the latest iteration of Nintendo’s gaming franchise that won over heart, minds and wallets in the late nineties and early noughties.

Now transferred to smartphones, the game uses augmented reality (AR) to map the fantasy of Pokéstops, Gyms and random encounters with mystical creatures onto our own humdrum world.