It’s surprisingly difficult to make a genuinely funny advert. Don’t believe us? Just ask any brand that’s tried and failed.
Here at Unruly, we’ve spent much of 2015 noting the roaring success of brands which take emotion seriously. Whether that’s through ‘sadvertising’, ‘dadvertising’ or any other convenient rhyming epithet, it’s becoming more clear that powerful, sentimental hooks are a reliable indicator for strong social sharing. But what about humour?