The Most Shared Ads Of August 2015: Tiny Dancers And Undercover Chancers

This article originally appeared in Contagious.

Journalists have a name for this time of year, when temperatures are high, everyone has one eye on their holidays and consequently the media does its level best to convince us stories like this are newsworthy.

It’s called ‘silly season’ and, looking at the month in online videos, it seems that the advertising industry is having a ‘silly season’ of its own.

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DC Shoes: Robbie Madison’s ‘Pipe Dream’

Rating: 9/10

DC Shoes is a brand that knows more than a little about making a splash in world of online video advertising. For several years, the extreme clothing brand sat at the helm of Ken Block’s ‘Gymkhana’ spots, an unconventional and wildly popular series whose entries number among some of the most-shared online ads of all time. With potentially the most successful video advertising franchise of all time under your belt, where else is there for DC Shoes to go?

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