ONE by AOL Adds Over 1,000 Premium Video Outstream Publishers Through Unruly Partnership

AOL Clients Can Now Access Highly Viewable Video Impression On Premium Publishers Including News.com.au, The Wall Street Journal and The Sun

SINGAPORE & SYDNEY – April 4, 2017 – AOL clients can now access 1 billion more monthly viewable video impressions through a new partnership with video ad technology company Unruly. The partnership brings new, premium outstream video ad opportunities to AOL’s advertising clients and gives Unruly’s publishers access to additional advertisers through the ONE by AOL platform.

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SYDNEY – FRIDAY, 18 DECEMBER, 2015 – Video ad tech company Unruly and content marketing business Emotive have partnered to help increase the shareability and impact of social video ads in Australia.

To launch the partnership, Emotive tested the recently released Ricky Gervais ads for Optus using algorithmic tool Unruly ShareRank™ to predict the emotional impact of the ads ahead of launch.  The Unruly ShareRank algorithm, which predicts how shareable an ad is before it is distributed, has been trained by combining 2 trillion video views with more than 395,000 consumer data points.

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Marks First Programmatic Native Advertising Partnership for Premium In-Feed Video

NEW YORK, NY. May 7, 2015 — PowerLinks, the programmatic native advertising platform, and video ad tech company Unruly have come together to launch an industry first programmatic native advertising partnership.

The partnership will enable buyers on the PowerLinks demand-side platform (DSP) to run video campaigns across premium publishers on UnrulyX, where audiences will see native ads across all devices, served through In-Feed placements on home pages and in content streams.

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