Fifty Shades Of Play: Brands Anticipate Film’s Valentine’s Day Release With Themed Parodies

Whether you dread Valentine’s Day or you circle the date in a love heart weeks in advance, this year the day means something a little different. It’s all down to some Twilight fan fiction, a couple of superbly good-looking stars and more innuendo than a Carry On film. That’s right, this year February 14th is officially Fifty Shades of Grey Day.

Okay, the film technically comes out on Friday, but there’ll be no avoiding Anastasia Steele and Christian Grey this weekend. Fifty Shades has been a hot-button topic since mid 2012, ever since E.L. James brought glossy sadomasochism into the mainstream and into the hands of commuters everywhere. We all recall that glorious summer of stubbornly insisting you wouldn’t read it, eventually giving in so you could join the conversation, and then quietly wondering what your ‘safe word’ would be. If the hype didn’t make the film adaptation inevitable, then the trilogy’s 100 million sales worldwide certainly did.