ABTA’s Over 50s Holiday Market conference, is an annual conference which focuses on key trends, travel insights and innovations for the over 50s.
The event helps companies to discover the importance of segmenting the over 50s market, including new ideas for reaching and engaging the over 50s and the over 70s, and what channels to use. It also covers key product trends, the rise of domestic tourism and how overseas destinations are working to attract this market. There will also be a focus on trends such as adventure travel, multi-generational holidays and the solo traveller.
Unruly’s VP of Strategy Nicola Spooner will be joining the travel innovations panel session at 4:15, leading the debate with an introduction on the innovative ways to engage with the over 50s, how they respond to content, and what their motivations are. She’ll also be speaking about what innovations in products, marketing and customer service, brands within this space should be aware of.
The panel will be moderated by Victoria Bacon, Director of Brand and Business Development, ABTA. The other speakers are Jennie Carr, Creative and Communications Director at Silver Travel Advisor, and Dr Daisy Fan, Lecturer at Bournemouth University.