Unruly & Dow Jones Announce Exclusive Partnership For Outstream Video Ads

Unruly today announces an exclusive partnership with Dow Jones, making the video ad tech company the only platform to deliver outstream video ads across its digital media properties, including The Wall Street Journal.

Through the partnership, Unruly buyers will have exclusive access to The Wall Street Journal’s elite, global audience, which is particularly sought-after among the business and finance sectors. (more…)

Outstream video ads grew 440% during the first 6 months of 2016, meaning the formats now account for 40% of all digital video spend.

According to the PwC / IAB UK Digital Adspend report, UK video ad spend grew 67% in the first half of the year while overall digital spend rose 16.4% – the highest first half growth for two years.