Outstream Video Now The Most Popular Format For Advertisers

UK video ad spend has overtaken banner ads for the first time in the UK, rising 46% year-on-year to £699m during the first half of 2017.

According to the PwC / IAB UK Digital Adspend report, video now accounts for 35% of display advertising spend and is now the fastest-growing ad format.

The IAB’s report also revealed that outstream video spend nearly doubled, making the format the most popular choice for advertisers.

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In-Article Format Injects Video Ads Within Editorial Content on WSJ.com, Providing High-Performance Video Format in Premium, Relevant Contexts

NEW YORK – June 30, 2016 – Advertisers on The Wall Street Journal’s website can now purchase outstream video ad formats, which create new premium video ad inventory within WSJ.com’s article pages. (more…)