Go-Go-Gadget: Why Online Ads Are In Love With Tech

As far as online culture is concerned, there’s no vast difference between pop culture and tech culture. For every blog discussing details from the Star Wars set or what Jaden Smith said this week, you’ll find just as many poring over new smartphone specs or the latest GoPro-based, drone-enabled innovation.

As the latest iPhone is released, it’s clearer than ever that gadgets are their own buzzworthy form of entertainment.