Olympic Audiences Sprint Towards Digital Platforms – How Do You Catch Them?

We’ve come to an end of a summer filled with two major international sporting events –  the Euros and the Rio Olympic Games. Gold coins have been bitten, flags have been waved, and lots and lots of ad calls have been made.

Here at Unruly, we were curious how advertising volumes spiked and dipped for publishers around these two sporting events.

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Let the games begin!  With 55 Gold medals already given out, the 2016 Summer Games are in full swing. And this year advertisers have brought their A-game with the top shared Olympics ads already reaching more than 2.3 million shares.

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The Super Bowl is the most anticipated sporting event of the year…. unless it’s an Olympics year.  But what are the Big Game do’s and don’ts that Olympics advertisers can apply to make the most of their summer campaigns?

Well since the Olympics ads have beaten the Super Bowl videos hands down – we’ll share 3 tips Super Bowl brands can apply in 2017 too!

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It’s officially 100 days to go to the Rio Olympics – and we could not be more excited here at Unruly. So as advertisers approach the final sprint, we thought we’d look back at the top 10 most shared Olympics ads of all time.

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The Winter Olympics has arrived with a bang – and we’re not just talking about the jammed door US bobsleigher Johnny Quinn smashed his way through.

We are only days into the Sochi Games and we’ve already seen gold medals galore, some nasty falls and even a GB athlete winning a medal in the snow! Wonders will never cease.

But how are advertisers faring off the snow? Which ads are creating the most attention online? And, most importantly, are advertisers making the most of this huge opportunity?

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