4 Stats That Prove The Power Of Emotions In Sports Advertising

Unruly CEO Sarah Wood today joins sporting stars Sir Bradley Wiggins, Lawrence Dallaglio and Michael Atherton at Cannes Lions for a chat over lunch about how brands can effectively engage consumers around major sporting events.

Making yourself heard during these global tournaments is not easy. With Wimbledon just around the corner, and the Winter Olympics in South Korea and the World Cup in Russia taking place next year, the competition for eyeballs promises to be fierce.

But how do brands rise above the noise to make themselves heard?

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Paralympics promo from British broadcaster Channel 4 takes gold in Rio as ads from Under Armour, Nike and P&G also make the all-time top 10

Monday, August 22, 2016 – Half of the top 10 most shared Olympic ads of all time come from the Rio Games.

That’s according to data released today by video ad tech company Unruly, which puts ads from British broadcaster Channel 4, Under Armour, Nike and P&G in the all-time chart.

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What makes a golden Olympic ad? Big sports stars? A great soundtrack?

Well, with the Rio Games in full swing, Unruly has looked at one of this year’s biggest ads in more detail. 

Under Armour’s “Rule Yourself”, starring swimmer Michael Phelps, has attracted 308,000 shares since it was released back in March, making it the second most shared Olympics ad in 2016 and the fifth most shared Olympics ad of all time.

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The Rio Olympics are officially about to begin! As we approach the opening ceremony of the world’s greatest sporting event, we thought we’d run you through a list of five of the best Olympics ads out there.

And, with some Olympics campaigns already looking ready to take home the gold, we thought we’d focus on a few of the ads you might not have seen.

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