Going For Gold: 3 Key Trends In Rio Olympic Ads

The Rio Olympics are so close now we can almost smell the Deep Heat. So, while the world’s biggest brands and advertisers get ready to battle it out, we thought we’d identify some of the key creative ad trends we have already noticed ahead of next Friday’s Opening Ceremony.

Certainly, looking through this year’s crop of ads, it’s already clear that advertisers aiming for gold  in 2016 are dialling up the emotional intensity of their content. We’ve already seen plenty of stark imagery, pounding soundtracks, and emotive speeches – all things that get people talking about and sharing ads.


With only 30 days to go until the Olympic flame reaches Rio De Janeiro, athletes aren’t the only ones getting their game-faces on.

Slowly but surely, brands like Samsung, Nike and Gatorade have been releasing their Olympic 2016 spots, with varying approaches and success.


This week brands looked ahead to the Summer Olympics, with Wednesday marking just 100 days to Rio 2016 – and we’ve got the ads to prove it.

This week’s round-up features a heavy dose of Olympic spirit, alongside the usual Adland oddities!