How To Reach The Right Audience And Bring Home Advertising Gold

Let the games begin!  With 55 Gold medals already given out, the 2016 Summer Games are in full swing. And this year advertisers have brought their A-game with the top shared Olympics ads already reaching more than 2.3 million shares.

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  • British broadcaster Channel 4’s ‘We’re The Superhumans’ is Second Most Shared Olympics Ad of All Time
  • P&G in 4th After Winning Gold At Last Two Olympic Games

August 3, 2016 – Channel 4, the British broadcaster airing the Paralympics, leads the way in the race to become the most shared Olympic ad of 2016.

According to data compiled by video ad tech company Unruly, C4’s “We’re The Superhumans” has generated 1,256,567 shares across social media since its release on July 14, putting it well ahead of Under Armour’s “Rule Yourself” spot featuring US swimmer Michael Phelps, in silver position (308,000 shares).

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With only 30 days to go until the Olympic flame reaches Rio De Janeiro, athletes aren’t the only ones getting their game-faces on.

Slowly but surely, brands like Samsung, Nike and Gatorade have been releasing their Olympic 2016 spots, with varying approaches and success.

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If Olympic gold medals were handed out to brands, P&G would be at the top of the podium.

To celebrate the 2016 Olympics in Rio being just one year away today, video ad tech company Unruly has compiled a list of the top 10 most shared Olympic ads of all time. And with three videos in the chart, including the first two spots, it’s P&G which leads the way.

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