Nike Smiles & London Is Open: 5 Ads You Should Watch Right Now

Every week Unruly does the hard work for you – we watch all the ads from the last seven days and bring you the best ones to catch up on before the weekend.

This week’s round-up includes some powerful storytelling from Nike and a great comic spot from Babbel.

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After what has seemed like the longest summer in history, the Premier League is back! That’s right, the world’s most famous football league returns this Friday – and we could not be more excited.

So to celebrate in true Unruly style, we thought we would kick off (see what we did there?) the season with some interesting stats around football advertising, all from Unruly’s database.

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Every week Unruly scours the world wide web for the best and brightest ads, and then puts them all together in this handy list – so you can catch up before the weekend.

This week’s batch includes comic spots from Taco Bell and British Airways, alongside visually striking ads from Honda and Under Armour.

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As Cannes Lions wraps up and celebrates the greatest ads from the past 12 months, Unruly looks to more recent history and picks out the best spots from the past seven days.

This week’s selection includes an engaging animated spot from Mercedes-Benz and some toe-tapping tunes from Martini and muun.

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Unruly CEO Sarah Wood today joins sporting stars Sir Bradley Wiggins, Lawrence Dallaglio and Michael Atherton at Cannes Lions for a chat over lunch about how brands can effectively engage consumers around major sporting events.

Making yourself heard during these global tournaments is not easy. With Wimbledon just around the corner, and the Winter Olympics in South Korea and the World Cup in Russia taking place next year, the competition for eyeballs promises to be fierce.

But how do brands rise above the noise to make themselves heard?

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Love was in the air in Adland this week, with Valentine’s Day ushering in a wave of romantic ads designed to tug at the heartstrings (see our roundup here).

But if you’re a bit tired of all the Cupids and love hearts, you’re in luck! Unruly is here to run you through some of the other best ads of the week.

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This article was originally published on Campaign

Nike: The Man Who Kept Running feat. Kevin Hart

Rating: 7/10

Few brands have advertising ambitions as grandly cinematic as Nike. Over the years, they’ve produced globe-trotting epics, arthouse dramas, thrilling documentaries and even their own Pixar-style fantasias. But besides creating their own blockbusters, the brand also has its own storied history on the silver screen, from Marty McFly’s future boots to Bill Murray’s absurd slippers from ‘Lost In Translation’.

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We’re back! It’s January, which means it’s time for new year’s resolutions, and Adland seems to have got the message.

In case you missed any of the creatives that made an appearance this week, Unruly is here with a helpful round-up of the best and brightest ads of 2017 (so far!).

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Every week Unruly brings you the latest and greatest bits of creative from around Adland. And what a week it has been…

In this week’s round-up we see the final chapter in the epic saga of Aldi’s Kevin The Carrot and a novel ad from Nike imploring people to spend a little less time in front of screens.

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Every week Unruly collects the best and brightest ads from across the industry, and then puts them in a handy list so you can catch up on everything you missed before the weekend.

This week’s batch is full of some the biggest brands in the world, as well as one of this year’s first major Christmas ads.

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