Case Study: How Nielsen DAR PMPs Can Supercharge Your CPG Campaign

At Unruly we know only too well that great content will only get you so far and that targeted distribution is the key to online video success.

That’s why we’re so proud of our suite of targeting tools, including our Nielsen Digital Ad Ratings (DAR) marketplaces, which allow advertisers to be 100% confident that their ad is reaching the right people. 

This was the case with a CPG baby brand we worked with earlier this year, which saw great success using DAR to monitor and optimise its campaign.