5 new technology stories that will change the world!

Our Futurist Elena Corchero has her eyes firmly set on the future. She is always on the lookout for new technology that will impact the way we play, work, travel and experience life. Check her top 5 stories that stood out this month.

MIT invested $1 billion in AI!

MIT recently announced  that they’re investing a huge $1 billion into the future of AI. This means that they will cover the costs of anyone heading to the establishment to study AI. It also puts the US firmly in the lead in the race to develop and grow AI in the direction they want to take it. At the moment AI could go in any direction however MIT is focussing on keeping the human in mind and prioritising ethics to ensure this tech is taken in the right direction. This focus on AI is a step away from how it’s been explored so far which has mainly been for profitability.

studying at MIT

Gillette started 3D printing razors!

The US razor giant Gillette has started 3D printing custom razor handles that customers can personalise via their website. 3D printing has been around for a good few years now. With a global brand trialing it, it marks another step forward for the new technology. Earlier this year Chanel also started 3D printing brushes to be used as part of a new mascara set. It won’t be long before you’ll be able to print everything you’ll ever need from the comfort of your home. Meaning more time for Netflix and less time fighting the weekend shoppers! 

Walmart prepped for Black Friday with VR!

Walmart are one of the first big retail brands to heavily invest in VR training for their staff. The US retail giant has purchased 17,000 Oculus Gos to help navigate staff through difficult situations within a virtual environment. They created a special Black Friday training program to help staff prepare for the retailer’s busiest day of the year. The simulation dropped staff into a busy shop with customers running around with packed trolleys and baskets. As Walmart continue to invest and see the benefits of VR training many more brands will begin to adopt the new technology over the coming years. So don’t be surprised if you’re handed a headset next time you have a staff training session. 

shopping bags

The first AI scripted ad was created!

Yes you read that right, AI is now scripting ads, all of you who thought you were safe from being replaced by a machine because you have a creative job best watch out! ‘Driven By Intuition’ was written by an AI and shot by an Oscar-winning director, Kevin Macdonald, for the new Lexus ES. The AI, built with Visual Recognition support from IBM Watson, was ‘trained’ with 15 years’ worth of Cannes-Lions-winning car and luxury advertisements. The AI was primed with emotional intelligence data from Unruly to teach it which moments of those adverts connected most strongly with viewers. 

New technology: Lexus advert

China’s social credit system heads for Beijing!

Finally, have you ever seen that Black Mirror episode where the world is run on a system where you’re rewarded or punished based on your social behaviour? Well it’s now a reality in China. It was first piloted in eastern China and the government has decided to start the process of rolling it out in Beijing to help closely monitor the reputations of the cities 22 million inhabitants. The new technology uses AI and image recognition through CCTV to track citizens and monitor their behaviour. However there have been a few issues with the tech, including the AI thinking that photos of individuals on bus adverts were real people and serving them tickets…so if you’re a model make sure you check the small print on your next contract!

That’s it for now. Check back each month for more new technology stories! Interested in meeting Elena and taking a tour of our Home of the future? Find out more by clicking here.

Unruly is excited to announce the appointment of Mikael Englund in the role of Nordics Commercial Director.

Englund will report to Jason Trout, EMEA MD and be responsible for heading up sales teams and build relationships with agency partners across the Nordics.

Commenting on his new role, Englund said: “I’m so excited to join Unruly. It has such a great story for advertisers, from its unique emotional testing and targeting capabilities, to its exclusive relationships with premium publishers. My mission is clear: we’re aiming to become the leading video marketplace for advertisers and agencies by delivering awesome campaign results, superb service and an easy to buy solution.”

Englund joins Unruly from mobile advertising specialists, Widespace, where he was Chief Growth Officer. During his time at Widespace he held several roles, including Sales Director for Finland and Commercial Director for Northern Europe. Englund was one of the early birds and partners at Widespace. Prior to this he was at Schibstedt.

Englund’s appointment comes at a busy time for Unruly’s Nordics operations, as the team expands its footprint across the region. The Swedish office also recently created a local presence for UnrulyEQ, Unruly’s emotional testing and targeting products.  With the appointment of Isabelle Soderhielm as Insights Manager.

Speaking to Englund’s appointment, Jason Trout commented: “Our sales teams in the Nordics have made incredible progress over the past few years to establish Unruly’s presence in the market. Mikael has the perfect mix of leadership skills and adtech experience that will take us to the next level.”

Englund is already in post, based in Unruly’s Stockholm Office.

Interested in working for Unruly? We’re hiring! Check out our vacancies here. 

Last night Paul Gubbins was named Ad Tech Personality of the Year at The Wires.

The Wires is an annual prestigious awards ceremony hosted by ExchangeWire in London, celebrating the ad tech industry .

Last month Unruly’s Programmatic Lead Paul Gubbins was shortlisted for the award along with some of the industries leading personalities including Taboola founder and CEO Adam Singolda, Co-founder and CTO of Adform Jakob Bak and CEO of AppNexus Brian O’Kelley.

Paul collected the award last night on stage from Kate Adie CBE to a standing ovation.

A huge congrats to Jody Shilliday, Head of Advertising Solutions at Adform for winning the  Ad Tech Rising Star award.

Check out the full shortlists here.

NextM is an event created by media agency group, GroupM.

The event is a forum to inspire new ideas, ignite conversation and deliver exposure to new concepts and original thinking. It is attended by some of the world’s leading advertisers and publishers including Google, AppNexus, and Bauer Media. 

The annual NextM event takes place is Dusseldorf, and kicks off this week. Unruly Futurist Eleanor Corchero will take to the main stage to talk about the impact of IoT in advertising, and how the connected home will change the way brands interact with consumers.

Find out more about the event.

We are excited to announce that we will be hosting the Eurobest 2018 Innovation awards at our London HQ.

The 2018 Eurobest Innovation shortlist has been announced and comprises of 10 entries from 8 countries across Europe.

Shortlisted entrants must present live to a jury in London on Wednesday 28 November. The Eurobest Innovation Jury, led by Tracey Follows, Founder, Futuremade, UK will convene at our London HQ where each entry will be presented live in front of the jury.

The entrants are Google Creative Lab London, Makemepulse Paris, FCB Inferno London, SMFB Oslo, Geometry Global Prague, Rothco | Accenture Interactive Dublin, Serviceplan Germany Munich, Cheil Worldwide Amsterdam, Serviceplan Germany Munich and Serviceplan Germany Munich.

Check out the full lineup here.

Sarah Wood has been ranked alongside some of the UK’s biggest influencers in this year’s LinkedIn Top Voices list.

The list is made up of the 10 must-know Influencers driving the business conversation in the UK and beyond, and includes author and speaker Bernard Marr, Hays CEO Alistair Cox and Mayor of London Sadiq Khan.

To find all of the standout voices, LinkedIn used a combination of data and editorial signals. They screened for engagement among professionals sharing in their area of expertise, looking at what kind of conversations – measured by engagement, including comments and re-shares their original content is creating.

They also tracked relative follower growth: are these Influencers attracting dedicated fans in their particular sector? Finally, they emphasized quality and diversity; in order for the list to reflect the world we work in.

Follow Sarah on LinkedIn and check out the rest of the list here.

Advertisers in New Zealand can now maximise the local impact of their video content, using UnrulyEQ.

Did you know that kiwis tend towards individualism rather than collectivism, which is in keeping with their Aussie neighbours, but also Brits, Canadians and Americans? Or that New Zealanders are very secure – meaning that in general they are less likely to buy things to feel good about themselves.

Unique cultural insight like this has been used to create two new bespoke products for the New Zealand market – launched today at ad:tech Auckland – by the video marketplace you can trust, Unruly. These products are designed to help advertisers maximise the impact of their video content and target cultural audiences at scale.

The impact of culture on consumer response to content has long been known intuitively by advertisers, and now work by Unruly has quantified this impact for the first time.

Based on the seminal cultural framework developed in the late 60s / early 70s by behavioural psychologist Geert Hofstede, and exclusive access to MediaCom’s Cultural Connections research, Unruly’s cultural insight allows advertisers to build up an extremely accurate picture of the cultural leanings of a market, and individuals within that market.

Unruly, a News Corp company, has incorporated this quantified cultural data into its video content testing solution – UnrulyEQ Max, and targeting segments – UnrulyEQ Custom Audiences for the New Zealand market.

UnrulyEQ Max allows advertisers to discover, and capitalise on, the emotional impact of their video content prior to launch. The tool utilises a variety of data sources, such as facial coding and declared survey data, to understand the impact of video creative on local audiences. Higher emotional impact drives engagement, brand recall and ultimately sales. A Nielsen consumer neuroscience study found that ads with above-average electroencephalography (EEG) scores deliver a 23% lift in sales volume (Nielsen consumer neuroscience internal study, FMCG brands, –2015). In other words, the more emotive an ad is, the more people will react to it. If an ad triggers the right emotional responses and is attributed to the correct brand, it will likely lead to increased sales.

UnrulyEQ

With culture greatly influencing the emotions people feel when watching content, the addition of Unruly’s cultural insights to the UnrulyEQ tool gives local advertisers the opportunity to further predict both campaign and brand success by pre-testing content for cultural resonance in New Zealand.

The new bespoke test also allows global and trans-Tasman advertisers to understand whether existing video content can be repurposed for the New Zealand market – giving them the opportunity to adapt creative at the pre-testing stage.

Unruly’s audience targeting solution – UnrulyEQ Custom Audiences – helps advertisers find the most receptive audiences for their video content. Using UnrulyEQ methodology, Unruly can uncover the most emotionally engaged audiences, audiences to match brand personas and consumers with the strongest intent to buy a product or those with a specific brand affinity.

With the addition of its exclusive cultural data, Unruly’s Custom Audiences solution now allows advertisers in New Zealand to further maximise the effectiveness of their video content by reaching audiences with the greatest cultural affinity to their video content.

Finding the cultural bullseye for a campaign can results in uplifts of up to 40% in purchase intent, up to 55% in brand promoters and up to 26% in brand favourability (all vs. the average consumer response to a video – Unruly testing)

Ricky Chanana, Unruly’s Managing Director of Australia and New Zealand said, “Thanks to our unique access to MediaCom’s groundbreaking Cultural Connections data, video advertising has just become a lot smarter.

In an age when media budgets are being squeezed and the need for efficiency is greater than ever, it is critical to understand how video creative will perform before media dollars are deployed. Our UnrulyEQ testing and targeting solutions can help advertisers to reduce media wastage and ensure better engagement with consumers.

Our cultural targeting segments can be used to maximise the impact of the ads even in situations where videos cannot be edited. We can find pockets of ambitious individualists in collectivist markets, find fashionistas in markets where function reigns and curious cats in markets where the norm is closed.

New Zealand is a unique market, with a unique set of cultures, and these tools will give our clients confidence that their campaigns won’t just reach people, they’ll move them.”

We have some really exciting news to share!

Recently four Unrulies were put forward for the UK TechWomen100 Awards 2018 which highlights the accolades of up-and-coming inspirational female tech talent, in order to help guide a new generation of female role models for the industry.

It is no secret that the technology industry lacks female representation at all levels, and the awards help to highlight successful and influential women, whilst serving as a platform for female technologists to shine.

The aim of the TechWomen100 Awards is to highlight the accolades of up-and-coming inspirational female tech talent, and create a new generation of female role models for the industry.

Elena Corchero, Gel Goldsby, Jade Vincent and Mariya Petkova from Unruly were all put forward and we’re excited to announce that they have all been shortlisted!

They now need your help to make it into the top 100!

Voting couldn’t be easier, just head here and select your winner from the list.

MarTech.18 is the leading annual Adformatie event that explores digital transformation, and looks at the tools and techniques that are available to marketers in the fields of digital marketing, e-commerce, CRM and analytics.

The event takes place on the 11th of December in the Netherlands and will be a platform for companies to showcase new technologies that seek to make organizations run faster and smarter. They’ll also explore how ‘the new marketer’ combines data, tech and innovation with creativity and intuition.

Our Futurist Elena Corchero will be speaking at 10:15 on the impact that the connected home will have on marketing. She will demonstrate how new technologies including AI, AR, voice and IoT within the home are starting to disrupt traditional marketing efforts, and what steps marketers need to take in order to leverage these new technologies.

With a background in product development and wearable tech, Elena is interested in the sociological impact of emerging tech, and how the internet of things is shaping the future of advertising.

With a Masters in Material Futures from London’s Central Saint Martins, Elena’s career began as a Researcher at MIT Media Lab. She has since carved out a busy career as a tech consultant, developing prototypes and concepts for the likes of the BBC, Diageo, Unilever, Audi, and the London Olympics.

Check out the event

On 15th November our Associate Director of Strategic Sales Ella Gribben and VP of Insights Becky Waring will be talking at Mindshare’s Huddle 2018 along with the Visualogical team.

Huddle is a jam-packed event of intimate and no-holds-barred discussions about the future of media, and each year the event focusses on a different subject. This year the focus is on ‘The New Era of Influence’.

The session entitled ‘The Art of Science and Emotions’ will take participants on a journey that explores the different applications of emotional data and demonstrates how emotions provide the competitive edge in a brands media strategy, now and in the future.

From supercharging campaign effectiveness to creating visualisations of our subconscious, emotional data is the new secret sauce that marketers need to pay attention to.

Our expert panel will explore the different ways emotional data can be applied, and the art and science of emotions will be bought to life as the audience can test Unruly’s facial coding for themselves, or participate in Visualogical, and create a digital portrait of their subconscious!

The session will take place in area 62 at 12pm.

Check out the full agenda here.