News You Can Use: Programmatic Ad Spend In Europe Set To Soar In 2018

Happy New Year! We are only a few days into 2018, but already there is a lot going on.

But don’t worry, we have you covered – you won’t miss a thing. Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

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Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

Top-secret mixed reality startup Magic Leap made headlines this week by unveiling the first iteration of its groundbreaking headset, Magic Leap One. Over in the Unrulyverse we sat down with software developer Sarah Young to discuss her career so far, and what it’s like working on Unruly’s Product team.

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Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week we dig deep into the latest research from eMarketer, which reveals that UK advertisers have spent more than £3bn programmatically in 2017 – a number which looks set to continue growing rapidly over the next 12 months. (more…)

Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week News Corp unveiled a new platform that harnesses the combined power of its first-party data, while a survey conducted around invalid traffic rates revealed the value of third-party certifications.

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Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week Unruly partnered with The Guardian, The Telegraph and News UK to launch The Verified Marketplace – bringing together some of the most established news brands in the world in order to offer advertisers a compelling new way to buy premium, trustworthy video inventory at scale.

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Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week agencies and platforms across the industry released a number of key reports into, among other things, the growing programmatic education gap between agencies and brands.

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Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week we’ve dug up research from iotec on marketers’ biggest fears, plus a study from Adobe and Goldsmiths University which reveals a worrying trend about perceptions of customer data and privacy.

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Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories from around the ad industry – so you can catch up on anything you missed before the weekend.

This week IAB Europe produced new guidelines to encourage transparency across the advertising supply chain, WARC data showed how the mobile boom is impacting ad spend, while a new survey showed off the power of premium media.

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Each and every week Unruly scours the web, Twitter feeds and events for the biggest stories in programmatic advertising – so you can catch up on anything you missed before the weekend.

In this week’s round-up we’ve got some news of some surprising new ad formats on the horizon, platforms tackling their fake news problem – and some handy guidelines and descriptions from Integral Ad Science on how to categorise brand safety risk.

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Each and every week Unruly scours the web, Twitter feeds and latest events for the biggest stories in programmatic advertising – so you can catch up on anything you missed before the weekend.

In this week’s round-up we’ve got more interesting statistics around the growth of mobile, further proof that ads.txt can protect against ad fraud, and news that outstream is now advertisers’ first port of call when it comes to video.

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