Unruly, News Corp And Moat Partner To Bring Viewable Vertical Video To Advertisers

  • New mobile ad format launches on The Sun and The New York Post, with attention measurement from Moat

  • Unruly data shows quarter of consumers watch more than 10 videos a week on their phones; 53% of people are annoyed by having to turn their phone horizontally to watch videos

LONDON, NEW YORK – June 20, 2016 – Advertisers can now run viewable vertical video campaigns across News Corp titles thanks to a new mobile format launched at an event held at Cannes Lions today by News Corp and video ad tech company Unruly.

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