Advertising Week has come and gone. After a week of sessions, panels and more industry networking than anyone’s schedule can hold, one thing is clear: ad blocking is at the forefront of everyone’s minds.
Yes, you couldn’t attend a single session without ad blocking coming up, and rightfully so. When it’s anticipated that publishers will lose $22B to adblockers this year (PageFair), it’s not surprising that it’s on the tip of everyone’s tongue. (more…)