This week on the Unruly Home Show Live Elena Corchero chats to Neil Stubbings, Managing Director at IV.AI, who shows us how brands can use messaging platforms to communicate with customers in new ways. He also demonstrates how Netflix have been using their tech to communicate with consumers and recommend content depending on their mood, and how Smashbox are using it to help consumers try different types of makeup.
Unruly Home Show: IV.AI on Netflix’s emoji recommendations and Smashbox’s virtual makeup trials
With winter finally loosening its icy grip, March brought the brands out to play. While typically a good portion of this monthly round-up is dedicated to emotion-wrenching, handkerchief-necessitating content, the spring sunshine appears to have brought out the hopeful side in the world of online video advertising.
Siri goes to prison, the Danes have sex for their mums and Nike finishes last in a marathon. Yep, only in AdLand!
There’s nothing us Unrulies love more than great online content and lucky for us we get to spend our days watching, tracking and sharing the most awesome videos on the planet.
This article originally appeared in Contagious.
Years from now, what will we remember about this past month? Maybe it’ll be Kanye West breaking Glastonbury. Maybe it’ll be Facebook emblazoning LGBT pride across the world’s profile pictures. Or maybe it will be nostalgia dinosaurs from the ‘90’s returning to stomp all over the box office.
Brands are increasingly recognizing the influence of short-form video as a way to attract and engage an audience online. Now with a new search feature, it’s getting easier for consumers to find the hottest trending content on Vine.
But it’s still not always easy to find the best branded content on Vine. So if you were wondering which advertisers are coming out on top in the attention battle for bite-sized consumer attention, we’ve got you covered and have rounded up this week’s 6 best branded Vines.