Unpacking The FTC’s New Native Advertising Guidelines

Digital media veteran joins Unruly to lead new product evolution and drive forward programmatic and native social video capabilities

NEW YORK, NY – July 14, 2014 – Marketing technology company Unruly today announces Kenneth Suh has joined its executive team as Senior Vice President of Global Business Development. Suh, who is based in the company’s New York office, is responsible for developing global partnerships across programmatic advertising, native advertising and digital media to help drive business growth and innovation within the company’s product offerings.

According to eMarketer, 85% of companies are currently using a programmatic approach to media buying, and that number is expected to grow to 91% in the next two years. Suh’s responsibilities will also include Unruly’s further expansion into native advertising, which will contribute more than 40% of the $10 billion spent on social media ads by 2017, according to BI Intelligence.

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Marketing technology company launches new product set for brands looking to extend their 15 seconds of fame across the Open Web. SAN FRANCISCO, NEW YORK, LONDON,  – October 23, 2013 – Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly.

The social video marketing platform found that more than 80 different brands – including Samsung, Nike, BMW, Disney, General Electric and Red Bull – feature on the Unruly Viral Video Chart’s top 1,000 Instagram videos, despite the Facebook-owned mobile app only adding video functionality in June.

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