Super Bowl Deep Dive: Mtn Dew And Budweiser’s Big Game Ads

We’re less than two weeks away from the New England Patriots and the Atlanta Falcons going head to head, but the advertising industry is anticipating a different game.

In 2016, Unruly’s Science of Sharing: Super Bowl 50 whitepaper showed us that shares fell 17%. However, that doesn’t mean some ads didn’t stand out from the crowd. Mountain Dew’s #Puppymonkeybaby was one of the most polarizing, and Budweiser’s #NotBackingDown was one of the most anticipated – after years of taking home that most shared ad of the Big Game. (more…)

For the advertising world, February is a month like no other. As NFL fans around the world spend January anticipating the pageantry of the Super Bowl, brands and creative agencies busy themselves working on their masterpieces. After all, winning the Super Bowl isn’t simply for football players.

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