Every week, Unruly searches far and wide for the branded content making the biggest impression across the social web. This week, there’s only one topic of discussion: Christmas!
With more and more brands unveiling the highly-anticipated festive campaigns, the race is heating up for the season’s big winner. Could it be Sainsbury’s with a family-friendly musical? Or M&S with its action-packed look into the inner workings of the Claus family.