4 Tips To Guide Your Movie Trailer Distribution

The quality of a movie trailer can mean the difference between a successful opening weekend and a box-office flop.

In fact, there are plenty of examples of movies that were made by their trailers. And creating an engaging and intriguing piece of pre-release content is an art-form unto itself.

But what persuades fence-sitters to go see your film, or gets film buffs talking? How do you entice groups of friends – and how do you snare those coveted opening night viewers?


Theatrical box office sales in the US alone have plummeted 8.8% year-over-year, showing a $1 billion loss. Generating a profit is further complicated by the short theatrical window, making it crucial to maximize opening weekend box office revenue.

To help, we recently released our Science of Sharing: Movies Promos white paper, in which we found that movie trailers and promotional videos are the fastest form of branded content. Sharing activity peaks within 24 hours of video launch.

That doesn’t leave a lot of time to get it right. To further issues, people are experiencing content shock. Every day, there are 4.75 billion pieces of content shared on Facebook and 1 million video URLs tweeted.

So how can a movie studio break through the clutter?

Here are 10 tips studios can use to outsmart the competition and utilise the science of sharing to maximize online buzz and drive sales at the box office.


New White Paper Shows How Disney Dominates Movies Sector Online With 26.1% Share Of Digital Buzz; Gives Key Insights on How Studios Can Use Video to Drive ROI

October 16, 2014 – A third of moviegoers claim they would buy a movie ticket after watching a trailer or ad online. That’s according to new research by marketing technology company Unruly, which also found that 28% of 1,050 web viewers surveyed said they would rent the film.

Consumers who share movie-related content are almost 6 times more likely to purchase a ticket than those who don’t.  However, the new report – called ‘The Science of Sharing: Movies’ – found the majority of online movie marketing campaigns are not being optimized for sharing across the social web.

Box office revenue in the US alone has slumped 8.8%, with a loss of over $1 billion over the past 24 months, putting increasing pressure on movie makers’ bottom line. The research, which analyzed the most shared movie promos from September 2013 to September 2014, provides actionable insights for studios looking to generate more ROI from their online marketing.