German Supermarket Edeka Overtakes John Lewis To Become Most Shared Christmas Ad Of 2015

Step aside John Lewis’s Old Man On The Moon – there’s a new pensioner in town.

A commercial for Edeka, a German supermarket chain, has dethroned John Lewis at the top of the Christmas ad pile in just 1 week – a staggering feat considering John Lewis’ ad is always thought by many to be the biggest and best advertising offering over the festive period.

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Maybe it’s just the sun finally coming out, but advertising in April took a refreshingly upbeat turn.

With Milifans and Cameronettes cheerily tussling over the impending General Election, and franchise trailers dropping to remind us of our youths, this month has seemingly put a spring in everyone’s step.

Not least of all, Dove, whose continuing viral success will surprise no one. Following a string of some of the most successful online ads of all time, Dove’s latest ‘Choose Beautiful’ tops the Unruly Viral Video Chart this month by a clear margin.

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