Tribute To Paralympians Leads Most Shared Olympic Ads Race

  • British broadcaster Channel 4’s ‘We’re The Superhumans’ is Second Most Shared Olympics Ad of All Time
  • P&G in 4th After Winning Gold At Last Two Olympic Games

August 3, 2016 – Channel 4, the British broadcaster airing the Paralympics, leads the way in the race to become the most shared Olympic ad of 2016.

According to data compiled by video ad tech company Unruly, C4’s “We’re The Superhumans” has generated 1,256,567 shares across social media since its release on July 14, putting it well ahead of Under Armour’s “Rule Yourself” spot featuring US swimmer Michael Phelps, in silver position (308,000 shares).